A five-minute tracking setup today could save you thousands in ad spend tomorrow.
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So, you’ve launched your new website. The design is live, the copy is polished, and you’re feeling good. At this stage, most people focus on things like SEO, content, or just getting traffic through the door.
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But here’s what almost nobody thinks about: setting up tracking.
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When I say “tracking,” I don’t just mean dropping a pixel on your site anymore. With all the privacy updates in recent years, you now need both a pixel and server-side tracking (like Meta’s Conversion API) to get the full picture. Together, they make sure you’re capturing the data you need, even when browser tracking falls short.

Why does this matter?
Because tracking is your website’s memory. It records who visits, what they click, whether they add to cart, and where they drop off. Over time, it builds a bank of insights that ad platforms use to understand your ideal customer.

The mistake I see over and over again is businesses waiting until they’re ready to run ads before setting it up. By then, you’re starting from zero. No history, no data, no advantage. Which means your campaigns take longer to learn, cost more, and struggle to find the right people.

But if you put tracking in place from day one, even if ads are months away, you’re already ahead. Every visitor, every click, every purchase is quietly stored in the background. So when you finally launch ads, the platforms can hit the ground running with months of learning behind them. That translates into lower costs, smarter targeting, and campaigns that actually work.

Bottom line: tracking isn’t something you set up when you’re “ready for ads.” It’s something you set up the moment your website goes live.

Five minutes now could save you thousands later.



Words by Stefani Kovacevic